Privacy Policy

Last updated: May 19, 2026

This Privacy Notice for Mark LeDent (doing business as WEARDRIP) ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Visit our website at https://www.weardrip.app, or any website of ours that links to this Privacy Notice
• Download and use our mobile application, WEARDRIP, AI Stylist for Your Closet, or any other application of ours that links to this Privacy Notice
• Use WEARDRIP, an AI-powered fashion and wardrobe platform that helps users receive personalized styling recommendations, outfit inspiration, wardrobe organization tools, and related digital services
• Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at mark@weardrip.app.

Summary of Key Points

This summary provides key points from our Privacy Notice. For more detail on any of these topics, use the table of contents below to jump to the relevant section.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations with specific categories of third parties.

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

1. What Information Do We Collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include:

• Names
• Email addresses
• Contact preferences
• Usernames
• Passwords

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases. All payment data is handled and stored by Apple Inc. You may find their privacy notice here: https://www.apple.com/legal/privacy/. Payments and subscriptions may be processed through Apple App Store in-app purchase systems. We do not directly store full payment card information.

Social Media Login Data. We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to register this way, we will collect certain profile information about you from the social media provider, as described in the section How Do We Handle Your Social Logins? below.

Application Data. If you use our application, we may also collect the following information if you choose to provide us with access or permission:

• Geolocation Information. We may request access or permission to track location-based information from your mobile device, either continuously or while you are using our mobile application, to provide certain location-based services. You can change our access or permissions in your device settings.
• Mobile Device Access. We may request access or permission to certain features from your mobile device, including camera, social media accounts, calendar, reminders, and other features. You can change our access or permissions in your device settings.
• Mobile Device Data. We automatically collect device information (such as mobile device ID, model, and manufacturer), operating system, version and configuration information, device and application identification numbers, browser type and version, hardware model, Internet service provider and/or mobile carrier, and IP address.
• Push Notifications. We may request to send you push notifications regarding your account or certain features. You can opt out in your device settings.

This information is primarily needed to maintain the security and operation of our application, for troubleshooting, and for internal analytics and reporting.

All personal information you provide must be true, complete, and accurate, and you must notify us of any changes.

Information automatically collected

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services.

Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes:

• Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services, such as IP address, device information, browser type, and settings; information about your activity in the Services; and device event information (such as system activity and error reports).
• Device Data. Information about your computer, phone, tablet, or other device you use to access the Services, including IP address, device and application identification numbers, location, browser type, hardware model, Internet service provider, operating system, and system configuration.
• Location Data. Information about your device's location, which can be either precise or imprecise. You can opt out by refusing access or disabling Location in your device settings, though some features may not work.

2. How Do We Process Your Information?

We process your personal information for a variety of reasons, including:

• To facilitate account creation and authentication and manage user accounts.
• To deliver and facilitate delivery of services to the user.
• To respond to user inquiries and offer support.
• To send administrative information about our products, services, and changes to our terms and policies.
• To fulfill and manage your orders, payments, returns, and exchanges made through the Services.
• To enable user-to-user communications if you choose to use any of our offerings that allow for communication with another user.
• To save or protect an individual's vital interest, when necessary to prevent harm.

3. What Legal Bases Do We Rely On To Process Your Information?

If you are located in the EU or UK, this section applies to you.

The GDPR and UK GDPR require us to explain the valid legal bases we rely on to process your personal information:

• Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
• Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services.
• Legal Obligations. We may process your information where necessary for compliance with our legal obligations.
• Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or those of a third party.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (express consent) or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, for example, when collection is clearly in the interests of an individual and consent cannot be obtained in a timely way, for investigations and fraud detection, for certain business transactions, for identifying injured, ill, or deceased persons, where we have reasonable grounds to believe financial abuse has occurred, if disclosure is required by subpoena or court order, or where the information is publicly available and specified by regulations.

4. When And With Whom Do We Share Your Personal Information?

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information.

The categories of third parties we may share personal information with are:

• AI Platforms
• Cloud Computing Services
• Data Analytics Services
• Data Storage Service Providers
• Website Hosting Service Providers
• User Account Registration & Authentication Services
• Payment Processors
• Communication & Collaboration Tools
• Social Networks

Specific third-party processors we use. The named third parties we currently engage to deliver the Services are:

• Supabase — backend infrastructure: account authentication, encrypted database storage of your wardrobe, outfits, profile data, and uploaded photos.
• OpenAI — see Section 7 (AI Products) for details.
• Replicate — see Section 7 (AI Products) for details.
• RevenueCat — subscription management: receives your anonymized user identifier and Apple App Store purchase events to determine entitlements (Free / Pro / Elite) and to enable Restore Purchases.
• Sentry — error monitoring: receives anonymized crash reports, stack traces, and device metadata (model, OS version) when the app encounters errors. No personal account data is intentionally collected.
• Expo Push Notifications — delivers push notifications to your device using a device-specific push token.
• Apple App Store / In-App Purchase — handles all subscription billing, renewals, and refunds per Apple's terms.
• Commission Junction (CJ Affiliate) — affiliate partner network used when you tap a partner shopping link; CJ may receive a referral identifier and destination URL.

These third parties act either as processors (handling data on our behalf under contract) or independent controllers (operating under their own privacy terms). We do not sell your personal information to any third party.

We also may need to share your personal information in the following situations:

• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Other Users. When you share personal information (for example, by posting comments, contributions, or other content to the Services) or otherwise interact with public areas of the Services, such personal information may be viewed by all users and may be publicly made available outside the Services in perpetuity. If you interact with other users and register through a social network, your contacts on the social network will see your name, profile photo, and descriptions of your activity.

5. What Is Our Stance On Third-Party Websites?

The Services may link to third-party websites, online services, or mobile applications, and/or contain advertisements from third parties that are not affiliated with us. We do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third-party websites, services, or applications. The inclusion of a link does not imply endorsement. You should review the policies of any third parties, including privacy and data gathering practices, before engaging with them.

6. Do We Use Cookies And Other Tracking Technologies?

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements and tailor them to your interests.

To the extent these online tracking technologies are deemed to be a "sale"/"sharing" under applicable US state laws, you can opt out as described in the Do US Residents Have Specific Privacy Rights? section.

7. Do We Offer Artificial Intelligence-Based Products?

As part of our Services, we offer products powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.

Use of AI Technologies

We provide the AI Products through third-party service providers ("AI Service Providers"), including OpenAI (for outfit recommendations, text analysis, and image understanding) and Replicate (for AI image generation and stylization, such as your Drip Ego avatar). As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

Our AI Products

Our AI Products are designed for the following functions:

• Image analysis
• Machine learning models
• Natural language processing
• AI search
• Text analysis
• Image generation

How We Process Your Data Using AI

All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process.

How to Opt Out

We believe in giving you the power to decide how your data is used. To opt out, you can:

• Contact us using the contact information provided
• Log in to your account settings and update your user account
• Delete uploaded photos and style data upon request

8. How Do We Handle Your Social Logins?

Our Services offer you the ability to register and log in using your third-party social media account details (like Facebook or X). If you choose to do this, we will receive certain profile information from your social media provider, which may vary but often includes your name, email address, friends list, and profile picture, as well as other information you choose to make public.

We will use the information we receive only for the purposes described in this Privacy Notice or that are otherwise made clear to you on the relevant Services. We do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend reviewing their privacy notice.

9. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose will require us to keep your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, we will securely store your personal information and isolate it from any further processing until deletion is possible.

10. How Do We Keep Your Information Safe?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

11. What Are Your Privacy Rights?

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right to (i) request access and obtain a copy of your personal information, (ii) request rectification or erasure, (iii) restrict the processing of your personal information, (iv) if applicable, data portability, and (v) not to be subject to automated decision-making. If a decision that produces legal or similarly significant effects is made solely by automated means, we will inform you and offer a simple way to request human review. In certain circumstances, you may also have the right to object to processing.

You can make such a request by contacting us using the details in the How Can You Contact Us About This Notice? section below. We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or the UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent

If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on applicable law, you have the right to withdraw your consent at any time by contacting us using the details provided below or by updating your preferences.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications

You can unsubscribe from our marketing and promotional communications at any time by clicking the unsubscribe link in the emails we send, or by contacting us using the details in the How Can You Contact Us About This Notice? section below. You will then be removed from marketing lists. However, we may still communicate with you to send service-related messages necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Account Information

If you would like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms, and/or comply with applicable legal requirements.

Cookies and similar technologies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies, which may affect certain features or services. You may also opt out of interest-based advertising by advertisers on our Services.

If you have questions or comments about your privacy rights, you may email us at mark@weardrip.app.

12. Controls For Do-Not-Track Features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.

13. Do United States Residents Have Specific Privacy Rights?

Categories of Personal Information We Collect

The table below shows the categories of personal information we have collected in the past twelve (12) months. For a comprehensive inventory of all personal information we process, please refer to the section What Information Do We Collect?

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels
• Participation in customer surveys or contests
• Facilitation in the delivery of our Services and to respond to your inquiries

We will use and retain the collected personal information as needed to provide the Services. Category K information is retained as long as the user has an account with us.

Sources of Personal Information

Learn more about the sources of personal information we collect in What Information Do We Collect?

How We Use and Share Personal Information

Learn more about how we use your personal information in How Do We Process Your Information?

We collect and share your personal information through:

• Targeting cookies / Marketing cookies
• Social media cookies
• Beacons / Pixels / Tags

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information in When And With Whom Do We Share Your Personal Information?

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months.

The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under When And With Whom Do We Share Your Personal Information?

Your Rights

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

• Right to know whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request the deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to non-discrimination for exercising your rights
• Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California's privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects

Depending on the state where you live, you may also have the following rights:

• Right to access the categories of personal data being processed (Minnesota)
• Right to obtain a list of the categories of third parties to which we have disclosed personal data (California, Delaware, Maryland)
• Right to obtain a list of specific third parties to which we have disclosed personal data (Minnesota, Oregon)
• Right to obtain a list of third parties to which we have sold personal data (Connecticut)
• Right to review, understand, question, and (depending on where you live) correct how personal data has been profiled (Connecticut, Minnesota)
• Right to limit use and disclosure of sensitive personal data (California)
• Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (Florida)

How to Exercise Your Rights

To exercise these rights, you can contact us by submitting a data subject access request, by emailing us at support@weardrip.app, by calling toll-free at (626) 800-4650, or by referring to the contact details at the bottom of this document.

Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.

Request Verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.

If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request, and the agent will need to provide a written and signed permission from you to submit such request on your behalf.

Appeals

Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at mark@weardrip.app. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.

California "Shine The Light" Law

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact details provided in the How Can You Contact Us About This Notice? section.

14. Do We Make Updates To This Notice?

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to stay informed of how we are protecting your information.

15. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at support@weardrip.app or contact us by post at:

16. How Can You Review, Update, Or Delete The Data We Collect From You?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.